HomeEconomyBruno Le Maire remains "opposed" to the control of promotions of non-food...

Bruno Le Maire remains “opposed” to the control of promotions of non-food products

The law that establishes a limit of 34% for the promotions of non-food products will enter into force in 2024.

Led by the Renaissance deputy Frédéric Descrozaille and adopted last March by Parliament, the law aimed at “reinforcing the balance between suppliers and distributors” should enter into force in March 2024. Very quickly, the text provoked protests from dealers, such as Carrefour boss Alexandre Bompard calling for a one-year moratorium on its application.

Invited on Sunday by BFM Politique, the Minister of the Economy, Bruno Le Maire, was contradictory on the provisions of this text of law.

On the other hand, the latter declares himself “opposed” to the provision that limits the promotion of hygiene products such as “deodorants, shampoos and diapers”. A position that he has maintained since the approval of the law last March.

“We must return to the limit of 34%”

According to him, the priority continues to be the purchasing power of households and these promotions are proving to be a good solution to reduce expenses. “This measure is difficult to defend in times of great difficulty for the purchasing power of households. We must return to the 34% limit,” he continues. Regarding the question of the moratorium demanded by Alexandre Bompard, the minister is in contact.

For his part, Deputy Descrozaille considers the clamor of distributors as a communication operation “and recalls that the resale threshold in the non-food sector is currently around 18.9%, while the law allows it to be raised to 25 %.

Author: Pierre Berthoux
Source: BFM TV

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