The Paris Motor Show will attract numerous manufacturers in 2024, including those of the Volkswagen group, and promises to be richer than the previous edition, its director Serge Gachot told AFP on Monday, June 24.
Several brands will return to the show: Skoda and Audi (Volkswagen group), Mini (BMW), Ford and Kia, says Serge Gachot.
The 90th World Cup in Paris, scheduled for October 14-20 at the Porte de Versailles, in the south of Paris, will have 50% more space and is expected to attract 500,000 visitors, up from 400,000 in 2022.
Many Chinese manufacturers
Renault, the group with the greatest presence during the previous edition, will once again be majestic with a large stand that will present its electric R5, as well as its other brands Dacia, Alpine and Mobilize.
Stellantis will reinforce its presence with, in addition to Peugeot and Citroën, Alfa Romeo and a fourth brand. Cadillac will also be present, which is trying to return to Europe with luxurious electric SUVs.
On the part of Chinese manufacturers, in full European and omnipresent offensive in 2022, the giant BYD will be accompanied by Xpeng, Seres, GAC, but also by the newcomers Forthing (Dongfeng group), Skyworth (subsidiary of an electronics group) and Maxus. utilities.
Absence of Toyota and Mercedes
World leader Toyota, Hyundai and Mercedes ignore Paris. Both Tesla and MG have yet to confirm this.
Paris is back with a vengeance while auto shows were in decline, even before the Covid pandemic and its numerous cancellations. The Geneva fair was canceled after a failed 2024 edition.
Both the Paris and Munich shows are trying to renew their offer to unite visitors around the automobile, highlighted by its role in global warming, and attract manufacturers tempted by cost-saving measures.
A “car festival”
If Munich highlights the electric car and mobility in general, the Paris Motor Show aims to be an “automobile festival”, focused “on the automobile and freedom of movement”, underlines Serge Gachot.
And Paris has renewed itself by offering a testing center and making it easier for brands to contact potential customers, according to him.
The program also plans to have a major influencer to replace Vilebrequin, a duo running a YouTube channel about cars with an unconventional tone, which had helped rejuvenate the audience of the 2022 program.
Co-produced by the communications giant Hopscotch and Automobile Platform, which represents equipment manufacturers and suppliers, the Mondial de l’auto also plans to showcase movie cars and major automotive innovations.
Source: BFM TV
