The American manufacturer Tesla continued to lose land in January in the German automotive market in a difficult context for producers of electric vehicles, accentuated by the controversies surrounding Elon Musk, the head of the US builder.
Tesla cars, exclusively electric, have passed there in just 1,277 copies in January, falling almost 60% for a year, the Federal Auto Agency (KBA) said Wednesday.
Decrease in sales for one year
Tesla sales in Germany have retired for more than a year, reflecting the difficulties of the electric car market, especially due to bonds for purchase and inflation.
However, in January, the decrease contrasts with the bouncing of the electricity market, whose records have increased by 53.5% in a year, with 34,498 units sold.
Tesla represented only 3.7% of the German electric car market. It is far from its average market share in 2024, about 10%.
Critics against Elon Musk
Critics have multiplied in recent weeks against the Chief of Tesla, which openly shows their support to the extreme German right, interfering with the campaign for federal elections on February 23.
Tesla installed its only European factory near the model and production of Berlin and model 3. At the end of January, German activists claimed to have projected on the factory facade, to report it, Elon Musk’s controversial salvation carried out during a Meeting of a Donald Trump meeting and played by some as Nazi greeting.
“Nobody wants to be associated with Musk’s behavior,” Ferdinand Dudenhöffer, an expert in the automotive sector in Germany, told AFP. However, the brand and its boss are “almost inseparable,” he adds.
The electric car market has suffered inflation and the lack of input level models for more than a year, existing models are on average more expensive than thermal.
Its rebound in January for a year is relative: it is due to the low level of electricity sales in January last year in Germany, after the expiration of government subsidies in December 2023.
Optimistic perspectives for 2025
However, the electrical segment should straighten in 2025, manufacturers are forced to accelerate their electrical change and reduce their prices to avoid fines due to excessive emissions of their fleets, from the hardening of carbon emissions imposed by the ‘union’ union European in 2025.
Tesla also has just presented a new version of its most best-seller SUV, the model and, with deliveries that must begin next March. The next arrival of this new version, launched to China in early January, also explains the fall in orders in recent months.
Source: BFM TV
