Xpeng wants its share of the electric cake in Europe. The Premium Chinese and 100% Electric Brand launched their offensive in 2021 in Norway, then the following year in Sweden, Denmark and the Netherlands. Secondary markets, but with a strong love for the electric.
A “global car effect”
Important step last year: Xpeng began its first installments in France and Germany in May, then at the end of the year in Spain and Portugal. Enough to take the course of 10,000 installments in Europe since its inception.
“France is a key market for us,” said Brian Gu, vice president of Xpeng, during an organized press conference in Paris this Thursday, February 13.
In France, the beginnings are promising with 511 deliveries and a true “global car effect” at the end of the year and the records that have accelerated. Xpeng was present with a position in the Parisian show and even revealed the great P7+sedan there.
“It was the first time that Xpeng had had a new model outside of China,” said Thomas Rodier, marketing director and communication of the brand for France. A strong symbol even yes, irony of history, it is not yet known if this vehicle will one day be marketed in Europe.
A Chinese clone Tesla?
Xpeng maintains a very simple range at the moment, with only two models, a large SUV, the G9, almost 5 meters long and another, a little more compact, the G6, 4.75 meters. A model whose prices begin at 43,000 euros, with up to 570 km of autonomy and represents almost 3 sales of 4: a direct competitor of a certain Tesla Model Y.
This G6 seduces precisely the owners of Tesla, some of whom have doubts with the last episodes of Elon Musk’s tribulations, true or false “Nazi Hi” in mind.
The similarities are quite numerous between The American, world leader in electricityand XPENG: A 100% electric and ultramodern brand positioning from the beginning with regular updates, a CEO founder, the Xiaopng, technology and former Alibaba Universe leader, a priority over semi -autonomous driving, robotics ambitions with An iron humanoid that could compete with the Tesla optimus…
Enough to present itself as “a true alternative to Tesla” for Thomas Rodier, but also for customers of Korean models of Hyundai and Kia, including the 800 volt architecture, similar in XPEng models, allows to offer a recharge of time records.
In 2025, the deployment of Xpeng will continue in France: the brand already has 30 concessionaires of France, soon 35, and is heading to the 70 points of sale at the end of the year. A network that also provides vehicle maintenance. With two European logistics centers, in the Netherlands and Germany, the Chinese brand also wants to reassure its customers the availability of spare parts of less than 48 hours.
Therefore, the year 2025 must be the confirmation for Xpeng, with 3,600 sales in the French market as ambition. A realistic objective on paper with prices that remain quite competitive despite production in China synonymous with customs tariffs observed in Europe and the absence of ecological bonus in France.
Source: BFM TV
