HomeAutomobilePeugeot 3008, Renault Symbioz, Volkswagen Tiguan: The winning strategy of compact SUVs

Peugeot 3008, Renault Symbioz, Volkswagen Tiguan: The winning strategy of compact SUVs

These models trust sales when the French automotive market remains slow. A winning recipe based on new features, but also purchases from companies.

Renault Austral or Symbioz, Peugeot 3008, Volkswagen Tiguan … all these SUVs are part of the jargon of C: a C manufacturers that means “compact”, but it could also refer to the word “champion”, since these models shine in a gloomy European automotive market. In April, according to figures from the AAA data data specialist, sales of these compact SUVs increased by 21% in France in a market that fell 5.6%.

In front of Toyota Yaris, Citroën C3

In the 10 main records, according to the Automotive Platform (PFA), the Peugeot 3008 (15,295 copies recorded since January, in fifth place) and the Renault Symbioz (15,295 copies recorded since January, in the tenth place) are ahead of small popular models such as sales such as sales of Toyota Yaris (11) or Citroën C3 (15th) Tesla de Tesla and only the popular models such as the sales of Toyota and Toyota Yaris (11) or Citroën C3 (15th) the Tesla model and the Toyota model, such as Toyota Yaris (11th) or Citroën C3 (15th), the Tesla de Tesla model, only from Toyota’s sales, such as the Toyota Yaris (11th) or Citroën C3 (15th). The year.

A magical recipe throughout Europe
This compact SUV success is in the European market. Last year, they were the best sold in the continent, with 2.91 million copies sold, according to Jato, or 22.6% of the market share. It is more than 3 points higher than small SUVs such as the 2008 Peugeot or Renault Captur, an ex -favorite of motorists.

“[Le Renault Symbioz, ndlr] It occupies the entrance of segment C for its size as for its price, explains to ECHOS CLÉMMENT DUPONT-ROC, associated with the C-Kys cabinet. Its positioning, both familiar and affordable by avoiding excess technology, resembles that of the old stage. “

This is one of the keys to the success of these compact SUVs: they took the place of the old minivans, taken several years ago with the madness of the SUVs.

“These emblematic models have disappeared, but there are always families that need space on the back, space for storing,” explains Flavien Neuvy, director of the Cetelem Observatory.

In addition to families, there are also fleets. Companies choose these models for their executives: 73% of the Peugeot 3008 registered since January are corporate cars, according to the data provided by the data specialized in AAA, 67% of Renault Scénnic, 70% of Symbioz or 80% of Volkswagen Tiguan.

An abundant and renewed offer

“The offer is abundant, with many new models,” adds Flavien Neuvy.

Enough to renew the genre and compete with a slightly larger model, but often presented as the SUV teacher: the Tesla Model Y.

With its hybrid, rechargeable or 100% electrical hybrid engines (such as a Peugeot 3008 of five registered since January), the 3008, Austral and Tiguan also respond to the obligation of green fleets, in forced budgets.

Its price range, from 40,285 euros for a Peugeot 3008 Electric or 41,800 euros for a southern Renault hybrid place, also faces more comfortable buyers and, therefore, less limited by economic whims. What manufacturers have understood, which provide comfortable margins with these models. Therefore, Renault offers no less than three segment C SUVs in its range, while Citroën simply doubles annual sales of its new C5 Aircross.

Author: Pauline Ducamp
Source: BFM TV

Stay Connected
16,985FansLike
2,458FollowersFollow
61,453SubscribersSubscribe
Must Read
Related News

LEAVE A REPLY

Please enter your comment!
Please enter your name here