They are two global electric giants that free an intense commercial battle in Europe: the American Tesla and the Chinese Byd. And the second, arrived more recently in the old continent, begins to win in front of one of its main competitors, in difficulties on its side to maintain its participation in the market. In July, Byd has sold 13,503 units in Europe in the broad sense, the countries of the European Union, to which we add the United Kingdom and the AELE countries (European Free Trade Association), Switzerland, Norway, Iceland and Lichtenstein. This represents 4,666 vehicles more than Tesla.
Notable fact: This is the first time that ACEA (Association of European Automobile Manufacturers) has presented the ByD registration data, which allows them to be directly compared. However, this is not the first time that Byd Double Tesla in Europe: it was already the case last April, for example, but with the data provided by the firm Jato Dynamics.
The July data confirms this trend, with a byd, which sees its sales jump by 225% compared to the same month last year, against a Tesla and the removal records of 40%. Throughout the year, from January to July, Tesla retains a certain advance, with 119,013 sales (-33%), against 84,416 for byd (+290%).
Hybrid, parade to customs tasks, represents most sales
A duel in a particular context: the new car market (all combined engines) has stopped, or even slightly decreases 0.7% in the European Union since the beginning of the year, while 100% electric is still strongly increased. Zero emission sales are increasing by 26%, to 1,376 million units in Europe in the broad sense, or 17.4% of the total new records.
If Chinese cars have been surcharges in Europe since last year, Byd seems to continue the development of their sales. Tesla is also worried about these additional customs rights with his model 3 produced in Shanghai. His model occurs there in Berlin, but struggles to seduce with a new version released at the beginning of the year.
For its part, Byd, like the other Chinese manufacturers, has found the parade in a certain way, at the beginning of the marketing of hybrid models, not affected by these surcharges. Enough to send a much larger market: the non -colluded hybrid thus represents more than a third of sales (34.9%) from the beginning of the year, to 2,255 million units, rather than non -hybrid gasoline engines (27.8% of the market).
If rechargeable hybrid is added, volumes remain more limited (8.9% of the market), but not insignificant, with 703,615 units, 25% more than a year. It is this engine that equips the SUV ByD Seal U DM-I, the only 100% electric model currently offered by the Chinese brand in Europe, before others to come.
What weight against the main European manufacturers?
In a year since January, the market share of byd in Europe increased from 0.3% to 1.1%, while Tesla fell from 2.3% to 1.5%. However, these two brands remain far from the volumes made by European manufacturers.
The Volkswagen Group (VW, Skoda, Audi, Cupra, Seat …) has sold 2,118 million units (+3.6%) since the beginning of the year, a market share of 26.8%. To realize, it is 10 times more than the cumulative volumes of Tesla and Byd. Stellantis (Peugeot, Opel, Citroën, Fiat …) is far behind Volkswagen, but with 1,192 million sales in the same way (-8.1%), or 15.1% of market share.
Source: BFM TV
