An important moment in Volkswagen’s strategy: this Monday, the German brand presented the ID.7, its first large zero-emission sedan. A symbolic model in the race for electric cars since it symbolized the success of the master stallion Tesla. After the ID.3, ID.4, ID.5 and ID Buzz, the German brand expects a lot from this fifth 100% electric model. The ID.7 embodies the car that must walk on Tesla’s flower beds.
Hence the Hollywood show organized this Monday by Volkswagen. Live from Berlin, Paris, Amsterdam, Birmingham, Stockholm, but also Shanghai or New York, VW’s message is clear: the group is fully committed to its conversion and the ID.7 leads it.
for long journeys
“It is a global launch and we are very proud to participate in this world event in France at the same time as China, Berlin or London”, Xavier Chardon, CEO of Volkswagen France, confesses to the BFM Business microphone.
“The ID7 deserves this treatment, for us it really is an acceleration of our electrification,” continues Xavier Chardon.
The goal is clearly to become a leader. “Today, just as we have a portfolio of thermal vehicles tomorrow, if we want to be successful in electric, we also need to offer different types of vehicles to customers and that is typically a long-haul car. . This is the role that the ID7 plays”.
A priority market: fleets
“Tesla has done a remarkable job and that is very good because it challenges us, but with 500,000 IDs sold worldwide, we can also show that VW is also there, very present. In just 3 years, we launched the ID3, the ID.4, the ID.5 and the upcoming ID.7 sedan,” says Gerrit Heimberg, Volkswagen brand director in France.
The iD.7 will be on the market from the beginning of the school year, with orders opening in September, to reach distributors in November. With simultaneous marketing in Europe, Asia and North America. Its price: between 60 to 65,000 euros. Volkswagen points to a specific market as a priority: the fleet. The brand estimates that it should make 60% of its sales to companies.
Source: BFM TV
