Ligier seeks to conquer young people with a small electric car without a license

Ligier also wants to surf the “hype” of the car opened in recent years by the Citroën AMI. The French group is currently launching its first license-free electric vehicle model. His name: the Myli.

A guest of Good Morning Business on Tuesday, CEO François Ligier presented this 45 km/h restricted car in detail, with a positioning that he wants quite exclusive.

Young people increasingly interested

For Ligier, however, the positioning of the client is unprecedented. In fact, the heart of the objective is not so obvious to define. François Ligier describes, on the one hand, “the elderly in a rural environment who needs mobility and who does not want to depend on a third party to do the shopping, go to the doctor”, and on the other, an audience of adolescents who are increasingly “interested” and equally in search of greater freedom.

With a maximum autonomy of 192 kilometers (variable depending on the model and the type of use), the Myli works entirely with a lithium-ion battery and could also convince many parents. According to François Ligier, the latter would prefer “to see his son on a four-wheeler than on a two-wheeler”, considered more unstable and dangerous on the road.

But for that, parents will still have to dig into their wallets: offered from 11,500 euros, the vehicle marketed by Ligier is a high-end product in its own right that distances itself from the Citroën AMI (main competitor model sold around 7390 euros).

Give the cart a makeover

Long associated with drivers who have lost their license, the car is improving its image. “The market is growing strongly across Europe and our customers identify this product as a mobility solution in its own right. Today we have a customer who is proud of their product and who fully embraces it,” says François Liger.

The latter argues that young people are less and less willing to approve a driving license, in particular due to its prohibitive price. It remains to be seen if the latter will take the Myli really seriously, thus putting an end to the imaginary “soap box”.