With its 280 members and 450 points of sale in France and Belgium, Tout Faire positions itself as a local player. Thanks to a territorial network studied so that you are never more than thirty minutes by car from a Tout Faire store, the brand is anchored as much as possible to the needs of the French. “Artisans and individuals come together in our stores. Doing everything is a meeting point, a trusted third party”the leader testifies.
The DIY brand sells the necessary products for the work or urbanization of structures: coatings, insulation, carpentry, plumbing, electricity, hardware, tools, etc.
a dynamic group
For several years now, the group has shown great dynamism. In addition to the launch of its e-commerce, its loyalty program, its internal training school, the brand has created its own private brand: Iron Side.
Its latest novelty, the launch of a YouTube channel and its monthly program: C’est du Pro. Hosted by members of the group, this short program addresses various topics related to current affairs in the sector, its challenges, its trends, its news … An innovative approach that changes habits in the sector.
As the true head of the group, the plant relies on collective intelligence “We identify good ideas and great stories among our members and propose to industrialize them for the benefit of the entire network”, confesses Charles Gaël Chaloyard. Nor does it skimp on the means to unite all its members, since it invites them twice a year to unique fairs and congresses, bringing together more than 6,000 people for 3 or 4 days, in different cities in Europe.
Strengthened by this dynamism that allows it to federate its members, Tout Faire wishes to continue its development. To do this, the group plans to hire 1,000 new employees throughout the territory.
LinkedIn page DO EVERYTHING
This content was produced in association with OpenMedias. The BFM Business editorial team was not involved in the production of this content.
Source: BFM TV
