HomeEconomy"Made in France" shoes: Heschung takes over, Avril Gau liquidates

“Made in France” shoes: Heschung takes over, Avril Gau liquidates

Acquired by the PPL Finance holding company, the Alsatian shoemaker Heschung avoided forced liquidation.

The Alsatian shoemaker Heschung has been absorbed by PPL Finance, thus avoiding its liquidation, the representative of the Mirabaud Patrimoine Vivant fund told AFP on Thursday, confirming information from the specialized news site. fashion network. French Legacy Group, the holding company controlled by the Mirabaud Patrimoine Vivant fund and which owned shoemakers Clergerie, Heschung, Violet Tomas and Avril Gau, had been placed in receivership on March 29.

The group’s most prestigious brand, Clergerie, which has dressed the feet of Lauren Bacall, Bianca Jagger and Madonna, was acquired on June 29 by the Californian company Titan Footwear, at the cost of relocating part of the production and layoffs.

nine stores

Heschung, an Alsatian brand created in 1934 by Eugène Heschung and manufactured entirely in France, was recently acquired by the PPL Finance holding together with Pierre Heschung, the founder’s grandson, Dominique Bernard, representative of the Mirabaud fund, confirmed to AFP. . According fashion networkthis new company, called Heschung & Cie, took over the entire workforce, that is, 65 people, as well as the assets of the workshops and the nine boutiques.

Avril Gau, which employs four people, was liquidated at the end of June and the Violet Tomas brand is waiting “for a potential buyer to appear in court,” Bernard told AFP.

Author: J.Br. with AFP
Source: BFM TV

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