Guest of BFM Business, the general director of Bouygues Olivier Roussat returned on the failure of the merger project with M6. “It’s a shame”, he reacted, before justifying himself: “because I think that everything we have presented to the Competition Authority about the evolution of the market is going to happen”.
“We told the competition authority that we needed to move because customer demand was no longer to watch linear television but to go non-linear where we decide what we want. (watch) whenever you want,” she explained. The CEO mentioned the creation of a platform to respond to these new uses.
An unchanged strategy
A strategy that the failure of the merger did not extinguish. “What we said in early September objectively hasn’t changed: We need to pivot to nonlinear,” he said.
“The question now is ‘how do we do it,'” he continued. A task that Olivier Roussat will leave in the hands of TF1 CEO Rodolphe Belmer. However, the Bouygues boss has already ruled out the option of a TF1 capital opening to forge strategic partnerships.
Source: BFM TV
