A few less beers on the tables. Faced with inflation, the French go to bars and restaurants a little less, according to the latest monthly study on out-of-home consumption prepared by the CGA and panelist NielsenIQ.
More than a third (36%) of those surveyed said they had visited bars and restaurants less frequently than usual in September, a figure that increased 8 points compared to August. On the contrary, 25% of those surveyed stated that they visited them more frequently than usual, this time 8 points less.
If we question those who have reduced their attendance at bars and restaurants, it is above all the increase in the cost of living (68%) that is mentioned to justify this disaffection, given the increase in the price of food and drinks (46%). , the reduction of disposable income (34%) or budget decisions in favor of other expenses (27%). Seasonal explanations such as the end of summer (9%) or the weather (7%) are far behind. Those who frequent bars and restaurants more say they mainly want to have fun (43%).
Less spending
Inflation also weighs on the bill. One in three respondents (34%) say they spent less money than usual in bars and restaurants in September. If controlling your expenses (74%) and saving money (48%) are the first reasons given, this lower budget can also be explained by budgetary decisions: a significant part of those affected claim that they consume fewer drinks when they go out (32%). They also choose cheaper food (31%) and drinks (25%) or forego “extras” such as starters or desserts (25%).
By contrast, 22% of respondents say they have increased their spending in bars and restaurants, but again, this is mainly a question of inflation. Those who spend more money than usual mention the higher price of food (54%) or drinks (50%) more than the desire to treat themselves (30%). Nor, 44% of respondents say they have not changed the amount of their spending, which, in an inflationary period in which the prices of drinks and food increase, can force some trade-offs.
City center and rural area
But these general figures hide a great disparity. Unlike urban young people, it is especially older consumers living in rural or peri-urban areas who abandon bars and restaurants, the CGA/NielsenIQ study highlights. Thus, 51% of people between 16 and 34 years old claim to have increased their visits to bars and restaurants in September, compared to only 21% of those over 55 years of age. By contrast, 49% of people over 55 say they have reduced their attendance, compared to just 21% of people aged 16 to 34.
Furthermore, among people who have increased their attendance at bars and restaurants, 69% live in the city center or in a large city and only 31% in rural or peri-urban areas. Among people who have reduced their assistance, only 45% live in the city center or a large city, while 55% live in rural or peri-urban areas.
Source: BFM TV
