Migros prepares to lift the veil on a “revolution”. In fact, the distribution giant must make an announcement on Tuesday and must present a black coffee capsule surrounded by a biodegradable membrane, which would allow capsules to be dispensed with. This was revealed on Sunday by the Swiss newspaper SonntagsZeitung.
According to the media, Migros will present under the CoffeeB brand a ball of ground and pressed coffee, surrounded by a fine membrane, which completely eliminates metal or plastic capsules.
An individual dose 100% compostable
The coffee ball, an individual dose, is placed by the user in a specially designed coffee machine. Once used, it is 100% compostable, membrane included, explains the newspaper, which is based on patents filed by Delica, a subsidiary of Migros.
Contacted on Sunday, Migros did not immediately confirm this information. The group invited the press to a presentation on Tuesday September 6 in Zurich in the presence of Fabrice Zumbrunnen, CEO of the distribution group.
“A Solution to a Double Trouble”
The invitation evokes “the launch of a revolutionary innovation, destined to become a new way of sustainable coffee consumption.” The press conference and product presentation must, in particular, be broadcast live in Paris.
With this innovation, “Migros has found a solution to a double problem: the current aluminum or plastic capsules are very energy-intensive to manufacture and are a source of enormous amounts of waste,” the newspaper underlines. According to the media, the Delica teams worked for five years at their site in Birsfelden, near Basel, to develop this new product.
If CoffeeB attracts consumers, it will compete directly with that of another Swiss giant, the Nestlé group’s Nespresso capsules.
Source: BFM TV
