UX design, added value for companies
Specifically, UX design aims to define the needs of the user of a digital platform (website, mobile application, control panel, etc.), and then implement suitable solutions to simplify their experience. This design aims to be aesthetic and conceptual at the same time, because it requires thinking through all the strategic options before creating the interface.
For example, an innovative company will want to make its customer journey more pleasant, faster, and more reliable, and its dashboard more intuitive to improve its internal processes and increase productivity. While a public authority will aim to strengthen the accessibility and quality of its interface to increase user satisfaction.
Thus, the two main missions of UX design are:
· The proposal of personalized experiences : thanks to the careful aesthetic design, which is far from the ordinary, to the written content that attracts attention, to the smooth and coherent operation of the platform, or even to its credibility, the fact of creating content adapted to the needs of users provides real added value.
· Creating relevant user journeys : Beyond content, designing a customer journey packed with relevant features makes usage much simpler and more enjoyable, thus increasing user satisfaction. Both companies and public authorities use UX design to meet needs and uses, for example in the context of business applications or connected services. Furthermore, companies also use UX design to increase their ROI and benefit from a better brand image.
Collective intelligence to design interface design
The Polux agency, an expert in UX design, is made up of a multidisciplinary team of 8 passionate and experienced employees. It offers its services to all types of companies, from SMEs that wish to boost their activity through a coherent digital strategy, to large accounts that require the modernization of their sales channels. Thus, Polux has already worked for large groups such as SFR, Crédit Mutuel and Groupama.
In addition to designing the interfaces, he thinks from A to Z in the user journey collaborating with his client teams (design thinking). This co-design process leads to the establishment of a platform that meets stakeholder expectations to the greatest extent possible.
To develop an ergonomic strategy, Polux follows a very specific methodology. First of all, the research phase consists of defining the needs of the company, analyzing the solutions of its competitors and creating a portrait of the future users of the platform.
To do this, Polux is committed to collective emulation through creative workshops such as card sorting, which aims to design the architecture of the digital solution, or the user journey, which highlights the points of contact between a type of user and the interface.
After this iterative process, Polux’s technical teams develop an optimized and tailored interface to make the customer experience even more pleasant.
This content was produced with AGENCE DELTA. The BFMBUSINESS editorial team was not involved in the production of this content.
Source: BFM TV
