The French are still tightening their belts. As inflation continues to fall, consumers have not given up on frugality at supermarkets. This is what Dominique Schelcher, director of Système U, points out this Tuesday on BFMTV-RMC.
In 2024, the number of products purchased will fall by another 2% year-on-year, which will represent a total of 800 million fewer items that will pass through supermarket checkouts. A lack of consumption that the head of Système U considers multifactorial.
Garden furniture, textiles and meat.
But since the inflation crisis, it is especially the non-food sector that has suffered from consumer arbitrage.
In terms of food, it is meat that continues to bear the brunt of consumer choices. Also in this case, behind this reduction in meat consumption, the head of Système U detects several phenomena.
“Flexitarianism (Editor’s note: eat less meat) has been established for several years, the meat industry even defends it, remember, but what has been a hard blow in recent months is clearly the purchasing power that cut off purchases of a certain person. The number of French people, on the other hand, this Ascension weekend was extraordinary in the shops. The butcher section exploded because the French also want to treat themselves from time to time.
Source: BFM TV
