Daniel Kretinsky does not abandon his ambitions in the communication sector. After failing to buy M6 twice, he is now interested in publishing. According to several close sources, the Czech businessman is studying the acquisition of 30% of the capital of Editis, put up for sale by Vivendi. He even met Vincent Bolloré, Vivendi’s largest shareholder, a few days ago.
For now, Daniel Kretinsky has proposed a price that values Editis at less than 700 million, the amount still expected by Vivendi. The group did not wish to comment on our information. But a close source confirms “having received marks of interest.”
Avoid taking possession
Specifically, Daniel Kretinsky intends to repurchase 29% of the capital, so as not to reach the 30% threshold that would force him to launch a takeover bid. But a level enough to control Editis. The publishing group (Robert Laffont, Nathan, Plon, etc.) would allow him to rebalance his activities in France, heavily dependent on the press. His company CMI France only invests in the media (Marianne, Elle, Franc Tireur…).
Already owner of Editis, number two in the sector in France, Vivendi will buy leader Hachette as part of its takeover of Lagardère. To avoid a dominant position, Brussels forced him, in return, to resell Editis. Vivendi will distribute its Editis shares to its shareholders in order to go public. In front of which, the Bolloré group will thus receive 30% of the capital and will resell them immediately. The operation will be completed next summer.
Few interested investors
Vivendi is also looking at the option of selling its 30% block to various investors to avoid strengthening a competitor and weighing heavily against Hachette. Daniel Kretinsky refuses to invest a very minority stake.
According to various sources, a number of investors, including large wealthy families, have been approached to invest in Editis. In recent weeks the name of Fimalac has also circulated. But according to our information, Marc Ladreit de Lacharrière’s company does not consult the file. Other investors, contacted by BFM Business, are reluctant to invest in Editis, unless Vivendi lowers its price…
Source: BFM TV
