What B2B commerce solution does DJUST offer?
DJUST offers a turnkey e-commerce and e-procurement solution, dedicated to B2B. It brings together functionalities such as personalized catalogs, personalized prices per client, management of budget requests or tenders.
How is the B2B sector in full digital transformation, which is also accelerating?
B2B was the first industry to implement electronic commerce through ERP or EDI. But the industry has gotten somewhat locked into these tools, and during this time, B2C has taken a huge lead in digitization. Therefore, the B2B is catching up, as they realize that e-commerce is no longer adapted to the new demands of professional clients.
Many B2C players have cannibalized B2B, including sites like Leroy Merlin, Mano Mano, and Amazon, which has a market share of more than 30% in office supplies. Professional buyers flock to these sites because it is difficult for them to find the B2B offer.
How have the expectations of professional buyers evolved?
All professional buyers have smartphones, online banking, and therefore autonomy and a level of service in their private sphere that they do not find in their professional sphere. They want more and more self-service, transparency and autonomy: they want to know immediately if the product is available, at what price and to be able to place an order instantly, without having to send an email or call a salesperson. This is even more relevant in the current context where markets are tight, especially for commodities, and buyers have even less time to waste finding the product they are looking for.
How do these changes require more flexible technologies?
B2B companies have locked themselves into ERPs, which are quite rigid and cumbersome solutions to implement, which do not offer web services. We must use web technologies that are suitable for e-commerce, with images, videos, documents, many more services, accessibility for mobile phones and much more seamless user journeys. These technologies are also more relevant to meeting the needs of B2B, where there is a significant amount of customization, which is extremely expensive in rigid systems, while web technologies are more flexible and modular.
Having flexible technologies helps provide a simple B2B shopping experience, even if the products are not. Today, both B2B buyers and B2C consumers have no time to waste and their behaviors are changing rapidly. This is why modern B2B eCommerce is no longer just an option but a necessity. Companies must evolve and adapt to survive.
This content was produced with SCRIBEO. The BFMBUSINESS editorial team was not involved in the production of this content.
Source: BFM TV
