A social media star and a fan of his own, Phryge made a sensational comeback at the Paralympic Games opening ceremony. Criticised at its launch, the mascot has met the sales targets of its manufacturer, the French company Doudou et Compagnie.
The company, selected through a call for tenders, had opted for joint production in China, in its own factory, and in Brittany. In recent weeks, it has increased its production rate in France. “400,000 pieces made in France is a figure never seen before,” says Déborah Vital.
continuing education
The group has hired around thirty people to ensure production and wants to take advantage of this success to continue training its staff, opening a school at the end of the year.
This year, 30% of its turnover will come from the Games, and Doudou et Compagnie wants to perpetuate its industrial choice of producing partly in France. Even if this means paying and charging more: during the Games, no cuddly toy was sold for less than 20 euros.
Long-term solution mentioned to reduce the bill a little while preserving the Made in FranceOn stuffed animals other than Phryge: “adapt the designs to reach a greater number of people.”
Source: BFM TV
