Since its creation in 2016, the Swiss brand CODE41 has designed and developed numerous mechanical watchmaking projects. “At first, what bothered me as a customer was the fact that many brands, under the guise of a nice marketing façade, often operated in a very opaque way, especially when it came to the origin of their components. »says Claudio D’Amore, the founder of CODE41.
The company’s goal was therefore to offer a fully transparent mechanical watch brand. A transparency that concerns both the cost of the components, their manufacture and their origin.
Participatory mechanical watchmaking projects
Through its activity, the Swiss company wants to develop its many projects with the help of its community of 500,000 enthusiasts, including more than 20,000 customers.
Then, each person will be able to vote for the most relevant project ideas and follow the progress of the different stages of their production. Members will also be able to give feedback on the development phases that are yet to come; a collaborative work that is today all the strength of CODE41.
The Mechascape: CODE41’s Latest Innovation
A committed player in the field of innovation in the field of mechanical watches, the company develops its own haute horlogerie movements. ” Our desire is not only to offer beautiful mechanical watches, but to bring true innovations on a daily basis, like with our latest creation, the Mecascape. “.
Entitled “Sublimation One”this Mechascape (contraction between “mechanic” Y “scenery”) shows an authentic mechanical landscape where everyone can observe the elements present in this surprisingly designed case. Taking on the appearance of a rectangular mechanical card, the company had to design a very specific movement that could be inserted into this elongated, flat system.
Designed in collaboration with numerous Swiss partners, this versatile case made from grade 5 titanium can be slipped into a pocket or placed on a stand on a desk or nightstand.
Through this new hybrid format, the CODE41 company aims to revolutionize the field of mechanical watchmaking, offering innovations and transparent and participatory products. A unique positioning in more than one sense that today allows it to stand out among many unpublished.
This content was produced in association with OpenMedias. The BFM Business editorial team was not involved in the production of this content.
Source: BFM TV
