Receive your purchases at home without having to be at home or even having to put them away. This is the promise of the optimized delivery service that Carrefour wants to test. Specifically, the retail group plans to offer its customers the possibility of depositing their fresh products directly in their refrigerator, as has been seen LSA this week. This is the first service of this type offered in France.
As for a classic delivery, the customer selects and buys his products on the site carrefour.fr. Then check the option corresponding to the storage of your purchases in your “fridge” and choose the available delivery time that suits you best.
A connected lock is required
However, some security conditions are required for this premium delivery. In fact, consumers will have to be equipped with a connected lock made by Linus Yale, specifies Mélanie Vassord, group innovation manager at Carrefour, on her LinkedIn profile. A product that costs between 200 and 300 euros.
Upon arrival, the delivery person requests a temporary access authorization from the consumer, who can then share access to their home with them through the connected lockdown app. The employee can then unlock the consumer’s door, immediately notified of the unlocking of their door. She then puts the frozen items in the customer’s refrigerator. As for dry goods, such as cans or packets of pasta, they are left prominently on a table.
A similar subscription-based service offered by Walmart
On the other side of the Atlantic, the giant Walmart has already offered this type of service, called “InHome”, since 2019. First launched in a test phase, it had been extended to other American cities at the beginning of the year. The company then set an ambition to grow its customer base from 6 million to 30 million by the end of 2022.
But the American brand differs from Carrefour’s experimentation by additional security guarantees. In addition to requiring a connected lock system, Walmart’s offer provides for the use of cameras by its deliverers. A precaution that aims both to demonstrate that the delivery has been made and to eliminate any suspicion of theft or damage to the consumer’s home.
To benefit from this specific delivery, US customers must subscribe to a subscription billed at $20 per month. The Carrefour group, for its part, did not specify whether it planned to offer this service to all its customers or whether it wanted to reserve it for a group of subscribers.
Source: BFM TV
