Beaumanoir diversifies. Owner of the Cache Cache, Bréal, Morgan, Caroll and La Halle brands, the group positions itself, with the acquisition of the Sarenza online sales site, in the e-commerce niche.
“And we can see that other groups are developing this type of business creating their own market,” he continued.
The redemption of a mature actor
But to exploit this diversification, the prêt-à-porter group did not opt for this solution. The acquisition of Sarenza, an already consolidated player in the sector, seemed like a better opportunity, “given the investment that is going to be made in technology, in the brand, in the portfolio of brands so that this type of platform exists,” justified the leader.
Physical stores as relay points
Specifically, the goal now is to make Sarenza the market for the Beaumanoir group. “We will continue to develop it mainly with an offer of external brands, but of course we will also pass on our brands”, specified Jérôme Drianno.
And to develop this new digital offer, the Beaumanoir group will be able to count on a large physical network. “Our 2,000 stores in France will eventually become relay points for Sarenza,” said the general manager. A strategy that could finally attract new customers for the group’s brands.
Source: BFM TV
