Accelerating the rollout of its discount brands Atacadao in Brazil and Supeco in Spain, further developing its own brands perceived by customers as remedies against inflation: Carrefour unveiled its plan on Tuesday to adapt to the economic context.
The CEO of the group Alexandre Bompard, who presents his new strategic plan for the distributor on Tuesday, thus foresees “4,000 million euros of cost savings by 2026”, in line with what has been achieved in recent years. This must happen, in particular, through the “pooling of expert and support functions within the centers of expertise at European level”, he specified.
In other words, “staff reductions” by the group, the extent of which was not disclosed Tuesday morning. According to union sources, an extraordinary meeting of the committee of the France group is scheduled for Thursday morning to present this new strategic plan. The group thus intends to invest in its price competitiveness, in a context of high inflation that gives priority to less expensive brands, or perceived as such by customers who are very attentive to their receipt.
Carrefour wants to launch Atacadao in France
Carrefour, which has great ambitions in Latin America, plans to speed up the openings of its Atacadao brand in Brazil for individuals and professionals, with 30 openings per year. He even wants to launch this brand in France and plans to open a first store in Ile-de-France in the fall of 2023. He also plans to continue “the development of Supeco”, his low cost brand, “especially in Spain” aiming for 200 stores by 2026, compared to 120 today.
Another measure that may be part of a context of inflation: the development of own-brand products, that is, those created and operated by the distributor against national brands such as Danone. It intends to reach 40% of its food sales with this type of product in 2026, compared to the current 33%.
Carrefour, which under the leadership of Alexandre Bompard intended to become “the world leader in the food transition for all”, has also set itself goals in terms of more responsible consumption, in particular expanding the “number of associated producers to 50,000”. or 11,000 more than today, or multiplying bulk sales by 5 “to reach 150 million euros”. In France, it plans to launch a “fresh local produce” brand under the “Potager City” brand.
Source: BFM TV
