According to the head of the Leclerc stores, the French have already changed their behavior in the face of inflation, abandoning the products whose price has risen the most and resorting more to private labels.
A tsunami”. While inflation reached 11% in October in supermarkets, Michel-Edouard Leclerc on Tuesday warned of further “double-digit” increases in the coming months. He to the point of fearing a drop in demand and “a recession in January-February.”
In addition, consumers, who are especially sensitive to the price signal, have already changed their behavior in the face of the increase in labels on the shelves:
“Degree of acceptability of limited price”
Above all, the context is conducive to the return of “first price products”.
According to him, the references whose price has risen the most are now shunned by consumers with a drop in demand of “7.6% in meat”, “10%” in dairy or even “14.5% in fish”.
Source: BFM TV
