Delivery ceremony of the 35 IREF Trophies with BFM Business

Hosted by Emmanuel Lechypre of BFM Business and Michel Kahn, President of IREF, this ceremony is the must-see event for successful networks.

In total, 63 winners representing 48 brands, including Dominique Schelcher, CEO of Système U, who won the prestigious Jean-Paul Clément award.

Placed under the high patronage of Mr Bruno Lemaire, Minister of Economy, Finance and Industrial and Digital Sovereignty, the IREF Trophies honor affiliates and heads of independent organized business networks each year. They reward brands and personalities that have distinguished themselves for their entrepreneurial spirit.

This is the unavoidable meeting place for successful networks.

The IREF Trophies, a recognized “stamp” since 1987

The “Best Franchises & Partners in France” Contest, launched in 1987, is open to franchisees or independent partners, presented by their franchisor or their main partner.

Among the selection criteria: its economic performance, participation in the life of the network, communication, integration in the local environment, attitude towards consumers, dynamism and expansion of the company.

The winners selected by a jury chaired by CCI France are rewarded with a trophy and a diploma, a true “label” of recognition and legitimacy in the eyes of third parties.

Born in 1987, the IREF Trophies reward brands organized as a franchise, company, concession, affiliation, brand license or cooperative.

The Jean-Paul Clement Prizethe highest award granted by the IREF went to Dominique SchecherCEO of Système U. This Grand Prix rewards and distinguishes the great personalities of the online business world, at the head of well-known brands that work at the service of France, by distinguishing themselves in profitable actions for organized, independent, integrated or associated commerce.

A ceremony a find sure to them pages Facebook of the IREF Y B.F.M. Business in this same article.

This content was produced with IREF. The BFMBUSINESS editorial team was not involved in the production of this content.