Too Good To Go launches into BtoB. After targeting consumers with its “anti-waste baskets”, for 13 million meals not wasted in 2021, the young Danish company has acquired CodaBene, a French company specializing in traceability.
In particular, it offers inventory management and expiration dates (DLC) technology, allowing supermarkets to know which products are expiring and when, directly. Today, many brands still operate via manual controls.
Too Good To Go did not disclose the amount of this purchase. But CodaBene’s employees and management will remain, while the company claims a thousand customers, including Monoprix or Casino.
Profitability to find
Too Good To Go diversifies its activity and its type of customers in France, therefore while it is present in 17 markets and intends to continue expanding. France is one of their favorite markets, with a quarter of their downloads registered for their app in the country (13 out of 67 million downloads).
He raised funds in the summer, but again he does not specify figures on his financial operation; in 2021 it had raised $31 million to plan its arrival in the highly competitive North American market. It has not yet communicated its profitability, while its French competitor, Phénix, intends to go green in 2023.
Source: BFM TV
