The delegated minister responsible for trade and consumption, Véronique Louwagie, announced Friday in Le Figaro that he wanted to harden the controls in small packages that arrive from China, accused by professionals of the sector to put difficulties through aggressive competition.
The general management of competition, consumption and repression of fraud (DGCCRF) will triple their controls on Chinese references such as Shein and Temu, says Le Figaro, citing Véronique Louwagie, for whom “the standards are not respected, both in terms of manufacturing and in the market.”
An “advertising prohibition” is expected
The minister also indicates “a prohibition of advertising” for Chinese platforms. Your ads will be recorded in a circular, according to daily life. Contacted by AFP, Véronique Louwagie’s cabinet did not respond immediately. These ads are part of a context of fear of an influx of Chinese products in Europe as a result of the commercial war between the United States and China.
Small packages worth less than 150 euros, exempt from the customs tax in Europe, are particularly attacked. At the end of April, France proposed to collect “management rates” in these plots that enter Europe, to finance the controls called to strengthen, while many trade professionals denounce an unfair form of unfair competition of electronic commerce platforms such as Shein or Temu.
Some 4.6 billion shipments worth less than 150 euros entered the European market in 2024, more than 145 every second. Of this total, 91% came from China. Only for France, 800 million of these packages were delivered last year (of a total of 1.5 billion packages).
Source: BFM TV
