Between private club and booking platform
For six years, MWR Life has been offering its members exclusive access to the Travel Advantage online booking platform in exchange for a non-binding monthly membership to suit all budgets. “We work with independent distributors and travel wholesalers. Anyone can become a member of MWR Life“says Eric Aubin, vice president for Europe at MWR Life. The company is also a private Club of entrepreneurs that allows those who wish to obtain a mandate to put clients in contact with the company, and receive commissions as a business introducer in return.
Travel Advantage is a reservation platform, or Online Travel Agency (OTA – Online Travel Agency), which allows you to make substantial savings on different types of reservations: hotels, car rentals, cruises, plane tickets, resorts ( depending on the membership chosen) and access to an online store inspired by duty-free luxury goods: Lifestyle Mall.
Respond to current issues
MWR Life was built with a long-term vision. It also responds to current economic and leisure issues: “We are not trying to attract members to do a push operation, we are here to give an answer to consumers who want to have fun while traveling. This is a real benefit based on a longevity model.”adds the vice president.
MWR Life also intends to offer this service to companies, with prospects for offers for company committees, by making it possible to reserve meeting rooms, lounges and VIP rooms. At the crossroads of several worlds, the platform is developing in thriving markets such as tourism, entrepreneurship and network marketing. An interesting response to the crisis, with a simple promise: save money while having fun and/or undertake to generate income.
According to an October 2022 survey by the Global Business Travel Association (GBTA), the recovery in business travel continues as borders reopen. While uses are changing, tour operators and platforms are adapting to their environment, and MWR Life has understood this well.
This content was produced in association with OpenMedias. The BFM Business editorial team was not involved in the production of this content.
Source: BFM TV
