McDonald’s Spin-Off, the COSMC brand will close its doors in the United States, only a year and a half after the opening of its first location. In the summer of 2023, the American fast food giant announced the launch of a new independent brand called “Cosmc’s” and specialized in drinks. Under a blue and yellow brand that remembers the “M” logo of the parent company, the first restaurant had been officially opened in Bolingbrook, in the Chicago suburbs, in December of the same year.
McDonald’s is preparing to go back. The few COSMC restaurants will be closed in the coming weeks, the American company announced in a statement. At the time of the inauguration of the first restaurant in Bolingbrook, McDonald’s planned to open a dozen restaurants in the United States at the end of 2024. In early 2025, the company announced the closure of three major establishments and the opening of two smaller restaurants. Currently, five COSMC restaurants on American soil are identified, including four in Texas.
On the COSMC website, a message tells customers that “the loyalty program of the Cosmc Club, mobile application and online control services will be interrupted” to “June 23, 2025”. The American company did not specify the reasons for the closure of COSMC independent restaurants, highlighting a “learning tool” for the company. “This allowed us to try new daring flavors, as well as different technologies and processes, without affecting the experience of McDonald’s existing for customers and the team,” McDonald’s defended.
Frozen drinks
Soon it disappeared as such, this concept derived from McDonald’s was inspired by the character of Cosmc, an extraterrestrial with six weapons that appeared in advertising campaigns in the eighties and ninety years. In the menu: icy, and customizable drinks, to which some snack products are added. With this new brand, who wanted to be a competitor of the Giant Starbucks, McDonald’s expected to position himself in the afternoon segment, at a time when customers leave the hamburgers. No restaurant had yet opened outside the United States.
Cosmc will not completely disappear. The previously offered beverages in the COSMC restaurants will be added to the classic McDonald’s McDonald’s Restaurant restaurant in the United States, the US company has advanced. “According to the knowledge acquired in the autonomous pilot sites, Cosmc inspired flavors will land in McDonald’s as part of the next alcohol consumption test in the United States,” McDonalds said.
Source: BFM TV
