Shein said Thursday to increase her products tests this year, after the European Union threatened the group of Chinese fines if she did not respond to the concerns of the worried block in her place sold in place. The low -cost fashion giant announced to aim at 2.5 million test quality and products tests in 2025, against 2 million last year. He also emphasized that he would spend $ 15 million (13.29 million euros) on compliance initiatives this year.
Shein, who sells its own clothes in 150 countries, also operates an online market for sellers of toys, devices and household items, sent directly to buyers around the world from factories, mainly located in China. Since the launch of its online platform, Shein has stopped working with more than 540 vendors due to regulations, the group said.
2 euros rates in each small package that enters Europe
The European Union launched in February an investigation into this online platform, suspected of not fighting enough products that break European standards. The National Consumer Protection Network and the European Commission notified a series of practices on their platform in Shein on Monday that violate the EU consumer law, giving it a month to respond to their concerns.
At the beginning of the week, the Commission thus denounced a “wide range” of potential crimes, including “false discounts”, “false terms” of purchase to boost consumption “, tags of deceptive products” or “deceptive accusations” in terms of durability of the products.
The European Union has also emphasized that “consumers cannot easily contact questions or complaints.” On May 20, the EU also proposed to impose rates of 2 euros in each small package that enters Europe and currently exempt from customs tasks, which would affect Asian platforms such as Shein and Temu.
Source: BFM TV
