To lighten the receipt, it may be necessary to do the same to find freshness today: change the region. The A3 DISTRIB Institute observes every year the prices of the entire unit in Metropolitan France.
In his latest study, presented at RTL, the cheapest region to buy in 2025 is Brittany. And more widely, it is in western France that prices are the lowest.
If you take an average basket of 100 euros with food and hygiene products, in Mayenne, the cheapest department in France will pay its races 96.60 euros for a list of products identical to those that will cost 119 euros in Paris or in Hauts-de-Seine. The most expensive trip in France is in Toulouse.
The cheapest marks in the West
Therefore, we should not doubt in comparing prices within the same geographical area: in Nîmes, for example, the study shows differences of about 10% 3 kilometers away.
Western France, however, has special conditions. “The competition is important between brands. And competition is also important among independent brands,” continues Vincent Cornu. LECLERC, INTERMARCHÉ, SUPER U, the most competitive brands, are more established in the West and with a franchise model that reduces locally prices for customers.
Why these differences of more than 20% between two departments?
First it is necessary to take into account the fixed costs assumed by the supermarkets: the rentals are obviously more expensive on the coast of Azur than in Vendée. Delivery costs are the same logic, these costs are finally transmitted to the consumer. The size of the stores obviously also counts, the more hypermarkets, the more he leaves, the more dear in general.
Therefore, it is worth stopping on the holiday road to fill with purchases before reaching its resting place. The use of a comparator can also make it possible to find the cheapest brand. Circl allows you to enter your address, make your racing list and the algorithm offers the prices of the cheapest brands, near you. The same goes for the site Le Bondrive.fr with updated prices twice a week.
Source: BFM TV
