Nothing stops discount stores anymore. In a context of persistent inflation, the so-called “EDMP” distributors (predominantly own brands), including Lidl and Aldi, are doing well. In October, these discount brands saw their market share increase again by 0.6 points, according to panelist Kantar.
In detail, Lidl registered the best evolution (+0.3 pp in value compared to September), reaching 8.3% market share, compared to 6.8% a year ago in the same period. For its part, Aldi continues its momentum and signs the second best performance with an increase of 0.2 points, thus capturing 2.8% of French spending.
Hypermarkets are falling
The current context is less favorable for other brands. While the Les Mousquetaires group, made up of Intermarché (+0.1) and the discount store Netto (+0.1) also gained 0.2 points (16.7% market share), the increase was weaker. in group U (+0.1 point, 11.4%) and Carrefour (+0.1) which is only doing well thanks to proximity Carrefour (+0.1 pp) and Carrefour market (+0.1 pp) , while the group’s supermarkets and hypermarkets fell (-0.1 pp).
Undisputed market leader, E.Leclerc limits breakages and stabilizes at a 22% market share. Auchan, on the other hand, lost 0.2 points to 6.2%, finding itself more than two points behind Lidl. And for good reason, hypermarkets are the only channel to see their market share fall in October (-1.1 points), while supermarkets remain stable and local and online channels gain 0.2 points.
Keep in mind that the pie to be shared between the brands was even more important last month. In fact, households increased their spending by 6.8% in October compared to the same month of the previous year, “because they bought more regularly and made more valued baskets” due to inflation, Kantar points out.
Source: BFM TV
