Advertising will have been your “University.” Before knowing success on television, Thierry Ardisson, who died on July 14, was one of the stars of “The Golden Age of the pub” in the 1970-1980.
An environment in which he had entered very young, walking on the Elysées fields, barely landed in Paris, where he had mounted to “earn money” after a sad childhood, stranded by many movements. His father, Victor, a failed artist, worked in the construction industry and followed the sites.
“I went to Publicis, the big agency, but they did not take me because I had not done my military service. So I went down the field champions, and I saw written ‘Bbdo: Pub agency’. I went up, on the sixth floor, (…) and the guy hired me,” said the former host in the BFMTV set last year.
“At the beginning, I was promoting sales, I opened Prisunic supermarkets. Quickly, I wrote writing,” Thierry Ardisson continued, whose consumers were not much time to know the work.
“A bath, a firecracker, a concept”
He will do this “liar work” for ten years in acronym boxes, in BBDO, TBWA and TED BATES, before creating his own agency in 1978. He called it “business”, the goal was mostly Pécunier.
Many of his slogans hit the eye of the bull. To listen to it, the recipe was often the same: “A bath, a firecracker, a concept.” This is how it will invent the tintineo of the Lopeyre carpentry brand: the famous “Lapeyre, no two.”
“The slogan is not there to communicate something specific, but to be memorable,” explained “The Man in Black”, who used assonances and other alliterations.
For the famous brand of fruity drinks, you will find “when it is too much, it is tropic.” We will also remember “Go to Doa!” and “Chaussée Aux Monks: Aaamène”.
The 8 second place
“Genius is knowing how to know, my technique is to emerge the problem throughout the day and night”; Explained.
Thierry Ardisson will also innovate creating advertising places of only 8 seconds, instead of 30 seconds generally, allowing smaller companies to access this market (and their company to win new customers).
In this sense, advertising must: “I have 8 seconds to tell you that the ovomaltine bar is dynamic!”
The agency of which it was one of the founders, business, will also be behind “Carglass repairs, replaces the carglass”, “Knorr, I love it!” Or “Ooptic 2000!”
But it was just a passage for the Baby Boomer. “Do not stay in the announcement, when selling cheese, we ended up having it in the head,” he slipped last year at the BFMTV set.
Parallel to advertising, Thierry Ardisson will try excursions (not very fruitful) in literature and will be much more successful on television, where he will begin with the sulfurous program Police decline In 1985, arrested by the CSA after a few weeks.
Source: BFM TV
