Support companies in their understanding of the world.
Since 2014, HD Quali has been engaged with market players to provide them with complete logistics support. Building on its success, the company began working with advertisers and changed its tune to focus entirely on market research. “Our job was to recruit attendees, organize travel logistics for product managers to meet attendees, and one thing led to another, our clients were asking us to do more. Based on our experience in the field, we have rolled out our missions to fully become a full-fledged research institute.” says Marie-Christine Poirier, CEO of HD Quali.
With 15 dedicated employees, HD Quali can boast of being an agile company. Digitally powered, society is fully digitized, maximizing the available brain time of human forces. Here, understanding and analyzing data is the backbone of the business. HD Quali helps companies in this regard and wants to help VSE-SMEs and ETIs to understand their market, their consumers and their questions. In short, to accompany them in their understanding of the world.
New codes and uses
“We have a clear position: if the company has a problem, our mission is to understand it. Thus, we take care of the hiring, the report, the establishment of a reasonable budget and we give you a precise answer to a precise question”says Marie-Christine Poirier. To respond to these problems, HD Quali has had an online study platform, in France and abroad, since its creation.
“There is real interest among the participants for this method of collecting information. More innovative and digitized, these studios also allow us to develop an extremely dense network.”, adds the CEO.
With this protocol and this type of study adapted to the client’s problem, the research institute develops new forms of reporting and results in the form of images and video montages. Simpler, easier to read and circulate internally, these new query and refund methods allow brands to get closer to the customer.
According to a One Spot study, 87% of consumers say that personalized content influences their perception of a brand. Companies must then take advantage of this personalization to show that they truly understand their customers. This personalization can thus be captured through the prism of consumer studies, in order to create a product capable of meeting your expectations. This is the work of HD Quali.
This content was produced in association with OpenMedias. The BFM Business editorial team was not involved in the production of this content.
Source: BFM TV
