Kits, mail paper and scented pens: the Diddl mouse, relaunched with big fanfare of its former French distributor, is on Wednesday in the exchange, 20 years after its excellent hours in the children’s parks.
The company had been created in 1994 exclusively to distribute Diddl products in France, created by German designer Thomas Goletz and available by the German editor depends in a multitude of stationery, luggage and objects of Gadgets. Between 1994 and 2005, Kontiki only sold Diddl products. “The best years, in 2004 and 2005, we made 63 and 67 million euros in the billing,” explains Emmanuel Bureau.
Nostalgia is fashionable
A dozen years later, Emmanuel Bureau decided to relaunch the brand in its original version, focusing on environmental nostalgia for 90-2000. He contacted the designer from the mouse to the great ears, which in the meantime had recovered the rights of his creation. From his collaboration a first collection of 64 references was born, ranging from the luxurious to the jewelry boxes, which will be on sale this week at 1,800 distribution points in France and Wallonia. In the Papethèque Herriot, in Lyon, Christian Favre, store manager, does not hide his impatience. “We ask for the big screen with the maximum of what we can have,” he said. “It will be a great event.”
Kontiki also hopes to energize his turnover that, in 2024, with about fifteen brands in his portfolio, only reached 13.5 million euros, far from the years of “Diddlmania”. By 2025, Diddl products have already reported additional eight million, according to the commercial director.
The third collection, scheduled for September 2026, is already in preparation. “If children adhere, we may have gone for a few years,” he said. “But we don’t do it
Source: BFM TV
