The Lafayette galleries announced on Wednesday “rejecting the installation” of the Asian fashion brand Shein in five affiliated stores in French cities, of which the Galeies Lafayette group is no longer the operator, these establishments have been assigned and held by the SGM group.
“Lafayette galleries want to express their deep disagreement with this decision [de SGM] In view of the positioning and practices of this ultra fast fashion brand that is contradicted by its offer and values, “according to a press release.
The Société des Grands (SGM) stores plan to establish Shein at the BHV Marais in Paris and in the galleries Lafayette d’Angers, Dijon, Grenoble, Limoges and Reims.
This project “is also contrary to the contractual affiliation conditions that join the SGM group to the Lafayette galleries,” the latter says in a press release.
Lafayette galleries “will avoid the implementation” of the association with Shein
The Lafayette galleries, which “expressed” from their “position to the SGM group”, say “will avoid the implementation” of the association with Shein, according to the press release.
For its part, SGM, interviewed by AFP, “reaffirms that this association agrees with the contractual conditions that link SGM with the Lafayette galleries,” and ensures that “the dialogue remains constant between the two to raise this misunderstanding.”
However, Shein’s lawyers had assured that Galeries Lafayette would not have a way to oppose this association.
Company created in 2021 by two thirty brother and sister, Frédéric and Maryline Merlin, SGM is a commercial property that owns and operates in particular the BHV Marais and in a total of seven galleries galleries Lafayette stores in the provinces.
Founded in China in 2012 and now based in Singapore, Shein is mainly a brand of clothing and accessories, which stands out for its extremely low prices, the profusion of references and its aggressive marketing.
Accused of environmental pollution due to colossal volumes placed in the market and suspicious of unworthy working conditions, due to their supply sources, mainly from China, Shein is also in the visitor of the world of textiles and clothing, French and European.
Source: BFM TV
