Business card billing in Portugal is up 11% this year during Black Week compared to 2021, with Black Friday and Cyber Monday sales growing 6% and 10% respectively, according to data released this Friday by Reduniq have been released.
According to the conclusions of ‘Reduniq Insights’ – a report by the national network for accepting domestic and foreign cards Reduniq, a Unicre brand – “between November 21 and 28 compared to the same period last year, business card billing in Portugal grew by 11%, with more expression in the increase in the number of purchases (+17%)”.
Analyzing the data with the highest consumption in this period – Black Friday and Cyber Monday – it turns out that on November 25 (Friday), companies registered 6% more invoices than last year, while on Monday (November 28) year- Annual growth was 10%.
In the post-Black Friday weekend (November 26 and 27), there was a positive year-over-year change in company revenue of 14%.
In a more detailed analysis, “Reduniq Insights” points out that “Black Friday outperformed the average of the remaining days of the period considered by 25%, with billing peaking between 5 p.m. and 6 p.m., only surpassed by the following Saturday (November 26), which posted 13% more sales than ‘Black Friday'”.
“Compared to 2021, each consumer spent on average the same amount as last year, but made 5% more purchases,” he says.
UNICRE’s commercial director and official spokesperson for ‘Reduniq Insights’, Tiago Oom, quoted in the communiqué, points out that these data “prove that, despite the context of inflation, the Portuguese continued to buy on Black Friday – even more than last year” .
“In addition, it is possible to verify that, despite the increase in the average number of purchases, the associated value is comparable to that of last year, which can be justified by the change in the consumption basket and the awareness of consumers on the topic of inflation” , he says.
The official further notes that this increase in billing “also has to do with the fact that more and more consumers (and also companies) attach importance to electronic payments, which […] have recorded a very significant usage rate”.
While all sectors showed positive performance compared to last year, the report points out that the fashion, home appliances and technology and home furnishings segments benefited from a “greater impact” on Black Friday and Cyber Monday, accounting for approximately 25% of total turnover.
In the fashion sector, the report particularly highlights ready-to-wear, sporting goods and shoe stores, with relative weightings of 6.4%, 2.1% and 0.8% respectively.
Source: DN
