Toys: an average inflation of 6% but “it is the tree that hides the forest” believes King Toy

No longer a scoop, Christmas will cost the French more, both for the festive meals and for the toys offered to children.

And some of them have even seen their prices skyrocket in recent months, as Kingtoy Managing Director Philippe Gueydon explained on the set of Good Evening Business on Thursday.

For the sign, the equation is tricky. “We have taken a bit of our margins, clearly”, specifies Philippe Gueydon because the psychological price has a significant impact on the act of buying.

psychological price

“Un jouet qui était à 49 euros, le vendre à 55 ce n’est pas les mêmes ventes non plus. Donc vous restez à 49 et l’effet increase de tarif de votre fournisseur, vous le prenez sur votre marge” ajoute-t -The.

Does this inflation, absorbed or not by the distributor, have consequences on billing?

“The budgets are the same as last year but the amounts have gone down a bit. This is normal.”

But toy vendors have an added bonus this year: December has 4 Saturdays.