HomeEconomyWill Avatar 2 ever be profitable for Disney?

Will Avatar 2 ever be profitable for Disney?

Despite a very good start in the darkrooms, Disney is concerned that the profitability targets of ‘Avatar: The Way of Water’ might not be achieved.

13 years after the first part, the return of Avatar was eagerly awaited on the screens. The boot triumphs, one of the 20 best of the century. However, the breakeven floor, set at $2 billion in revenue, may not be reached. The reasons are many. The icy storm currently going through the United States already prevents Americans from going to the movies. But, above all, it is the Chinese public that has deserted the theaters, scared by the outbreak of the Covid-19 epidemic. The 82,000 cinemas and the 1,500 million inhabitants should have boosted the tickets.

The first part of Avatar broke all records in terms of profitability with $2.9 billion in revenue. James Cameron, the director, told GQ magazine a few weeks before the release of the second opus that in order to be profitable, the film had to “be in the third or fourth position of the most profitable movies ever.”

revolutionary techniques

This second work follows the characters of Jake Sully, played by Sam Worthington, a US Marine and the one who is now his partner, Neytiri, played by Zoé Saldana. After saving the planet Pandora from humans in the first installment, the protagonists, who have started a family, face a new challenge: the planet is once again in danger.

The film uses expensive techniques such as motion capture which makes it possible to make the underwater scenes even more realistic or the skin of the Na’vis, the inhabitants of Pandora, more detailed and bright. An experience projected in 3D, literally immersing the viewer in the waters of the Metkayina clan. According to sources close to production, the production cost ofAvatar, the path of water It would be estimated at 400 million dollars. So far, the film has grossed $889 million, according to the site. Mojo Box Office. Not half of Disney’s goal yet.

Author: Eva Serayol
Source: BFM TV

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