HomeEconomyBerryWorld, the world of red fruits

BerryWorld, the world of red fruits

Specialized in the marketing of red fruit varieties, the French subsidiary of the BerryWorld group, created four years ago, is already experiencing exponential growth. A dynamic that it would like to continue placing the interests of its producer partners at the center of its development strategy.

For more than 25 years, the English group BerryWorld has continued to expand its business to the four corners of the world. Present in 14 countries, this global supplier of red berries launched its French subsidiary in 2018, which has been highly successful ever since. Headquartered in Nantes, run by Frank Dieudonné and Matthieu Fraud, it works closely with associated producers and distributes mainly to large retailers and wholesalers. “Our marketing is exclusive in the sense that the group has its own varieties that are planted and harvested by our partner producers” explains Frank Dieudonné, who also wants to point out the importance of local producers in the whole process. “This is really an important development point for our business. We would like to expand our network of associated producers on French territory with a follow-up based on several fundamental points ». For this reason, BerryWorld is committed to offering agronomic support to optimize the yields of producers to the maximum, but also a commercial management that allows them to obtain the best price per kilo and therefore an acceptable profitability.

Present throughout the supply chain

Resolutely forward-looking, BerryWorld has both international and local roots and captures the entire value chain, from variety selection to marketing. “It is also what makes the strength of our group” adds Frank Dieudonne. An authentic guarantee of quality that perfectly illustrates the desire to select and cultivate the best red fruits from responsible agriculture. Thanks to its global production network, BerryWorld is also able to offer its customers a range of tasty berries almost 365 days a year.

In four years of existence, BerryWorld France has gone from 0 to 30 million euros in turnover, proof of a constantly growing demand and a booming market. Although the group exclusively sells fresh red berries, it will continue to develop additional ranges in the coming years, such as smoothies or fruit coulis. Be that as it may, the universe of red fruits has not finished developing and has yet to experience resounding growth.

This content was produced in association with OpenMedias. The BFM Business editorial team was not involved in the production of this content.

Author: In collaboration with Open Media
Source: BFM TV

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