Michel Biero, executive director of purchasing and marketing for Lidl France, responded to the call from the government, which wants to set up a basket of everyday products at cost price starting March 1.
An idea promoted by the government and already launched by some distributors. Minister Olivia Grégoire announced an anti-inflation basket to offset the drop in the purchasing power of French households for several months. A proposal made to large retailers and that would come into force on March 1 to “guarantee that the French can have, in a daily basket, attractive prices,” the minister in Europe 1 detailed this Monday.
“There will be organic in our basket”
The executive director of the cartel specified that “about fifty products” will make up this basket.
The Système U brand launched its anti-inflation basket of 150 products “at cost price” this Wednesday, February 1.
Source: BFM TV
