Nicole Georges opened her first perfumery in 1973 in Périgueux. Her sons, Philippe and Christophe Georges, founded the Beauty Success brand with her and launched its development as a franchise in 1995. We were then only at the beginning of the popular success the company would then enjoy. More than a family affair, Beauty Success has become, over time, a real success. Present internationally since 2004, the company capitalizes on a strong historical heritage whose main mission is to ensure its sustainability. In recent years, the group has continued to develop in a particularly competitive perfumery market hit by successive crises. Therefore, multiplying external growth operations, diversifying and reorganizing its activities around several poles, the group decided to adopt a new name at the end of 2022: Novi, with its signature “Make Life Better”.
Several openings planned for 2023
Present in fifteen countries around the world, the Novi group now has about 650 sites and around 2,700 employees for a consolidated turnover of 250 million euros in 2022, thanks to 320 federated partner companies. This new identity also illustrates the desire to adapt to the group’s new ambitions, that is, to create a whole unique ecosystem around beauty and well-being. To this end, the Novi group has developed a series of B2B activities such as the distribution of high-end products and technologies at the service of beauty professionals. By the year 2023, the group will develop its Novi School, which will train beauticians in the different specificities of the brands. This desire to be able to control the entire value chain goes even further as in September 2023, Novi will open a branch of the Chartres International Campus of Beauty and Wellness Professions in Bordeaux (IBCBS by Régfine Ferrère – International Beauty & Cosmetic Business School ) in order to offer initial training and work-study courses from CAP to BTS.
If its international activities already represent 10% of its turnover, the Novi group expects to reach 20% by 2030. Through these various diversifications of complementary activities, the family business wishes above all to preserve its independence and ensure its sustainability.
This content was produced in association with OpenMedias. The BFM Business editorial team was not involved in the production of this content.
Source: BFM TV
