After long decades of powerful lobbying by the tobacco industry to continue selling their product, the tide has turned and now everyone knows about the harmful effects of cigarettes. Since nicotine, contained in the tobacco plant, is a highly addictive psychotropic, it remains very difficult for many smokers to quit smoking in order to preserve their health.
Thus, in order to help quit smoking, the electronic cigarette appeared in the mid-2000s, before quickly experiencing a craze that lived up to its promises. A few years later, in 2012, the Kumulus Vape was born. Appearing then among the pioneers of the vape universe on the French national market, the company knew how to defend itself and develop in a sector where places suddenly became very expensive.
From a simple pioneer to a major player in your industry
Shortly after the invention of the electronic cigarette, the vape market quickly became a gold rush. Many have tried, few have prospered, fewer still have endured. The fact that Kumulus Vape was then one of the first players to launch into the distribution of vaping products on French territory did not prevent the group from facing the many obstacles that stood in its way and maintaining its activity. To the point of climbing to the top of the e-cigarette trade hierarchy and its many derivative products, and staying there.
The figures do not lie, and this longevity is perfectly explained by a growth that is as linear as it is strong. This has been 100% on average every year since 2016, a sign that the company’s business is in good shape. Proof of this is that the turnover of Kumulus Vape reached a record number for the company of 34.5 million euros in 2021, and nothing in its current state suggests a slowdown in its activity.
Success facilitated by a humanistic and sincere approach
Such financial results do not happen by chance. In the case of Kumulus Vape, we have the right to think that the responsible and committed business approach has a lot to do with it. It’s also rare enough to underscore, both in the vape world and in business in general. Unlike some of its rivals, the vape distributor’s goal is not just to sell its products, but to offer a safe and effective alternative to smoked tobacco, with cigarettes in mind. The objective is to participate in the reduction of the consequences for health and the environment caused by its consumption.
Successful products promoted through different distribution channels
Kumulus Vape’s pervasiveness is largely explained by its leaders’ choice to pursue both BtoC and BtoB business approaches by becoming an e-cigarette wholesaler. This allows you to ensure the best possible visibility for your products, such as the Mexican Cartel range, widely known in the vaping world. As if that were not enough, the group, faithful to its commitments to the environment and the consumer, has also created its own website specializing in the exchange of second-hand electronic cigarettes and accessories.
Thanks to a solidly built development strategy and a well-crafted business policy paved with the best of intentions, Kumulus Vape has not stolen its success. On this subject, one would then be tempted to believe the popular saying that there is no smoke without fire.
This content was produced with AGENCE DELTA. The BFMBUSINESS editorial team was not involved in the production of this content.
Source: BFM TV
