HomeEconomyMobility, a sector in full transformation of employer brands

Mobility, a sector in full transformation of employer brands

[CONTENU PARTENAIRE] Automotive companies are facing a talent shortage. To help them work on their attractiveness, the LEA Partners firm offers them, in particular, recruitment and consulting services. Florent Saclier, CEO, talks to us about these issues.

What are the services of LEA Partners?

LEA Partners is historically a recruiting firm, focused on the automobile and more broadly on the mobility sector, which is 30 years old. We have four types of target customers: manufacturers and importers, equipment manufacturers, distributors and multi-brand networks, and then mobility services and start-ups. To carry out our missions, we lead a network of 35 independent consultants.

Our historical activity is contracting, because we came from the split of the Lincoln Group, an important player in contracting, and we had stayed with the automotive sector. About ten years ago, we added human resources consulting to this. OPCO Mobilités has just renewed us for three years as a reference provider to support the PE-TPE of the collective agreement for automotive services in their HR issues, in the form of diagnosis and GPEC support. To carry out this mission, we have developed a digital platform, which we are turning into a shared desktop with our clients.

Related to this, our third activity is advice and support to improve performance with manufacturers and distribution networks, working on best practices in customer or managerial relations. Along with these three areas, our consultants deploy training on good practices in training centers and manufacturer programs, even reaching the validation of competencies.

How should the automotive sector work on its attractiveness?

It is an extremely painful sector, for structural reasons: training courses are historically not sufficiently valued in France and are therefore not attractive to young people. Even if learning has been developed, it is still not enough to meet the needs of the market. Finally, there is a lack of attractiveness due to the slow awareness of businessmen about social revolutions.

We make stakeholders aware of the key criteria of your employer brand. It is a lagging sector, which still operates with fairly traditional practices. We also analyze the elements of the quality of life at work, to point out the strengths and shortcomings to improve.

Beyond our ability to carry out selection missions, our advisory capacity is essential for the client to really resolve their billing. This is a sector that has many new drivers of attractiveness, but managers suffer more than they act on this new deal related to new customer behavior in terms of digitization, vehicle consumption and volatility. Given the impact of generations Y and Z in the relationship with work, they must also change the management of the teams, to maintain them. For our part, we also offer programmatic recruitment solutions to seek out these new generations in their digital environments. Innovation to enrich the human factor summarizes our line of conduct at LEA Partners.

This content was produced with SCRIBEO. The BFMBUSINESS editorial team was not involved in the production of this content.

Author: In collaboration with SCRIBEO
Source: BFM TV

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