A reputed asset for more than 5,000 years, gold tends to become more and more democratized with new investors, well aware that investing their savings in real estate, for example, is not necessarily the ideal solution in this period of crisis. Often considered a safe haven and the best way to protect savings and investments over time, especially against inflation, gold represents a real alternative to other investment solutions. “It has more and more advantages” abounds Alessandro Soldati, General Director of GOLD AVENUE, a leading platform for the purchase, storage and sale of precious metals.
A subsidiary of the MKS PAMP GROUP, a world leader in the precious metals sector, GOLD AVENUE was created in 2018 with the aim of facilitating and ensuring access to gold for all savers. “The idea is to offer our clients a turnkey solution with which it is possible to buy gold but also silver, platinum and palladium and to be able to store them with complete peace of mind, at home, in Switzerland, in the vaults of our group’s refinery” explains Alessandro Soldati. The entire purchase process is carried out online, but GOLD AVENUE wishes, nevertheless, to maintain a real proximity with its investors through a very accessible and available customer service.
Gold, an investment with multiple advantages
The importance of an investment like gold is its diversification power. Therefore, it is not positioned in opposition to other forms of investment, but rather as a complement, to counter the greater risks that savers and investors may take elsewhere. “Historically, it is an asset that has always behaved in periods of crisis and inflation when economic activity is a bit upside down” continues the general manager of GOLD AVENUE. “I would even say that the more instability there is, the greater the demand.” Beyond the constant industrial demand for the manufacture of jewelry or electronic products, investment demand has been increasing more and more for many years, and especially since the period linked to Covid-19, which has caused some instability in the financial markets. .
Considered a major player in Europe in the online gold resale market, GOLD AVENUE now wishes to continue its development to become an essential leader. “Our desire is that our clients have easier access to these investment solutions by being vigilant and providing them with the necessary technological tools” concludes Alessandro Soldati.
This content was produced in association with OpenMedias. The BFM Business editorial team was not involved in the production of this content.
Source: BFM TV
