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“HR is obliged to respond to the new aspirations of employees”

[ CONTENU PARTENAIRE ] An international company, Zendesk offers a conversational platform focused on the customer relationship to create the best customer or employee experiences, with the employee being the internal customer of the company. It supports more than 100,000 companies worldwide and is recognized by leading information systems integrators, such as Accenture and IBM, as THE platform for HR engagement. While the world of work is undergoing major transformations, I meet Gwendoline Jansonnie, Sales Director of Zendesk France.

As for the big waiver move, do-oNo facing, in your opinion, a structural phenomenon?

This is one of the consequences of the Covid-19 pandemic. Employees have questioned themselves and now want to make sense of their work, all generations together. As a result, many professions are now affected by this phenomenon of great resignation. The latter is, in certain sectors, I am thinking of IT among others, amplified by the fact that many companies are recruiting at unbeatable salaries, in a context marked by the war for talent. Currently even the big brands are experiencing recruitment difficulties. As a result, notes the Zendesk CX Accelerator report we just released, “Agent recruitment and retention continues to be an issue that forces many to spend a lot of time onboarding recruits.”

In this context, what does the use of digital tools contribute?

HR must respond to the new aspirations of employees: respect, well-being at work, reconciliation of personal and work life, search for meaning, flexibility. At the same time, the human resources function in the company has to deal with a huge work overload. In a medium-sized structure, the latter manages the career of 100 to 200 employees. A figure that increases to 500 employees in large groups. In this context, it can be very difficult to personalize the relationship. Hence the obligation to optimize processes, it will be necessary to automate the most basic tasks. This is where Zendesk comes in. The Zendesk platform is also known for its ease of use and speed of implementation. Reduce the number of HR tools to get your job done. On average, an HR department may have to consult about fifty tools. Our platform, thanks to the centralization of information, reduces them to 15. In addition, by automating simple and repetitive tasks thanks to artificial intelligence, it frees up time. This allows human resources departments to focus on real value-added tasks at all stages of an employee’s career within the company.

Namely ?

Offering a modern and seamless employee journey, the Zendesk platform gives talent all the information they need to manage their key moments within the organization: onboarding, maternity/paternity leave, promotion/mobility, leave. Acting in this way makes it possible to increase employee satisfaction by 20% and, therefore, reduce the rate of attrition. In addition, our solution, being conversational and omnichannel, gives employees the possibility of communicating with their HR department on a daily basis, regardless of the vector chosen (email, web, chat, messaging, etc.). At Tesco, which implemented our solution, 80% of requests are resolved in 1 exchange.

In total, our platform gives HR departments the power to focus, freeing them from repetitive tasks, to focus on human relations within the company, especially in the career management phase to grow talents, essential task assigned to the people in charge of HR.

Zendesk also helps drive business forward by providing management with key data…

In fact, the platform integrates a business intelligence tool that provides management with key figures about its employees and their development within the structure. These include employee satisfaction, attrition rate (and associated reasons), promotion/internal mobility rate, speed of hiring, but also the number and type of applications received. This will help improve processes. In fact, if many questions appear repeatedly and do not get answers from either the AI ​​or the knowledge base, this will reveal a lack that must then be corrected.

This content was produced with SCRIBEO. The BFMBUSINESS editorial team was not involved in the production of this content.

Author: In collaboration with SCRIBEO
Source: BFM TV

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