Essential in our day to day, social networks have increasingly established themselves as great communication tools for companies, considered as authentic springboards to develop their visibility and sales. While it has become essential to fully integrate them into every digital strategy, their management can sometimes seem difficult for certain structures. Precisely to respond to this problem, the Maloon company has developed a software tool that allows you to manage all your social networks within the same platform. “Does a lot of work” explains Benjamin Baranger, who runs the platform in France. “It is possible to publish posts in advance in the form of an intuitive calendar, but also to collect a lot of statistics about the use that followers make of social media pages, their consumption habits, the time they go online. This then allows you to tailor your posting policy to be more relevant..
Implemented on the French market since September 2022, this solution is aimed at both small structures seeking visibility through social media and large CAC40 companies that need to regularly interact with their customers.
The next implementation of Artificial Intelligence
The real advantage of this all-in-one software is the semi-automation of community management for repetitive tasks that don’t really add value to the company. “We have automatic keyword detection rules that will allow messages to be categorized according to their order of priority. The community manager can focus on important messages » explains Benjamin Baranger. “We have also developed rules that allow you to like a comment based on the keywords that compose it”.
The Maloon company is also working on the implementation of Artificial Intelligence within its software so that the solution can interact directly with Internet users.
If the objective of the SocialHub tool is not to remove the role of the community manager whose mission is essential for the proper functioning of a company, the main advantage is precisely to be able to assist him and remove sometimes tedious tasks that do not really add value to his company. Just arrived in France, the SocialHub application should gradually conquer a market particularly fond of social networks while continuing its development at a European level.
This content was produced in association with OpenMedias. The BFM Business editorial team was not involved in the production of this content.
Source: BFM TV
