It was as a result of her various professional experiences in large textile buying centers that Caroline Lejamble wanted to know more about the true nature of our clothes, the ones we wear every day. Her ethical convictions and her interest in her materials led her to want to try more environmentally friendly solutions. In 2017, she launched Greeny Bird Dress, an innovative textile sourcing company. Three years later, the AGEC law for a circular economy was promulgated, which aims to accelerate the change in the production and consumption model to limit waste and preserve natural resources, biodiversity and the climate. Therefore, many companies are forced to transform by implementing concrete actions to produce better. This is precisely the main mission of Greeny Bird Dress.
Responsible sourcing
Initially, the firm will carry out a kind of CSR audit before establishing concrete projects and monitoring tools. Each mission is carried out according to the needs in terms of sustainable development and circular economy. Greeny Bird Dress also gives numerous conferences and workshops in order to train and raise awareness among employees about the different processes and textiles that have less impact on the environment.
Improving traceability, integrating new textile environmental labels and implementing measurement tools are the watchwords of this firm. Helping companies to better anticipate new modes of consumption, while testing new business models to increase their competitive advantage, this is the true added value of Greeny Bird Dress.
This content was produced in association with OpenMedias. The BFM Business editorial team was not involved in the production of this content.
Source: BFM TV
