Belden is an American company founded in 1902 in Chicago by Joseph Belden and originally specialized in the design of cabling solutions and related products. Nearly a century later, Belden is pivoting to offer its customers more in terms of connectivity and industrial networks through major brand acquisitions.
In the company of Aurélien Fabre (Vice-President Solution Sales EMEA) and Juliette Dauphin (Marketing Manager), we will focus on the essential issue of digitization and data management within companies.
How is the digitization of companies and the optimization of their data an important topic today and more relevant than ever?
Most companies know that they need to move towards data optimization, automation and digitization to remain successful and competitive. However, many of them do not know where to start or how to do it. This is where Belden comes in. Thanks to a global vision of the market, Belden has the ability to configure a tailored service according to the digital maturity of companies. In fact, this digitization must enhance existing assets without imposing a single brand, but taking into account the previous choices and strategies of each company.
Therefore, the question is no longer whether companies should go digital, but rather how to anticipate this process so that they remain efficient and competitive.
Belden takes a three-phase approach to support its clients in accordance with their digital maturity. In the first place, it is necessary to install a communication infrastructure that allows to automate the collection of information in real time. Belden then recommends deciding what data to use and allows you to visualize it by contextualizing it. Finally, the final step and every manager’s dream is the smart factory! The latter makes decisions and performs tedious or repetitive tasks in complete autonomy through artificial intelligence and machine learning. These technologies allow predictive maintenance actions to be carried out even before production is affected by a possible failure.
Who are your customers?
Manufacturers and operators of public transport, energy producers and distributors, agri-food and intralogistics companies, automobile manufacturers, and many others… By covering many sectors of activity, we are truly part of people’s daily lives and we are committed to improving their experience of client
How do Belden services help their clients achieve better performance?
As we have just explained, Belden is primarily specialized in cabling, connectivity and industrial networking solutions. But today, the true added value of our offer is based on our entire range combining a catalog of hardware, software and services. Belden is uniquely positioned to combine industrial products with engineering services by ensuring reliable and cyber-secure data transmission from point A to point B.
By offering turnkey solutions, we enable our customers to improve their performance, efficiency and safety. We specialize in particular in data management, optimization, automation and digitization.
Data management and optimization consists of a set of processes aimed at collecting, storing, processing, analyzing, classifying, visualizing and securing data in an efficient and relevant manner. This service is essential for all companies and factories that handle large amounts of data and that, in order to remain efficient, must make informed, fast and structured decisions.
What are the challenges of your sector of activity?
In general, since the Covid-19 pandemic, Europe has experienced a growing phenomenon of reindustrialisation. In addition, Asia and, to a lesser extent, the United States took this turn in the digitization of industries several years ago. To remain competitive and support this offshoring phenomenon, European companies need to start their automation and digitization processes as soon as possible.
What are the challenges encountered according to the fields of activity?
Belden primarily serves four markets: manufacturing, transportation, process industry, and energy.
In the manufacturing sector, the digitization and automation of jobs seems to be a solution to attract new talent. Currently, the hardness of the tasks generates a shortage of labor (high rate of absenteeism and sick leave). To make this sector of activity attractive, the automation of tasks is a way of making them ergonomic, fun and attractive. This is called the gamification phenomenon. The machine does not elude man, but comes to help him to facilitate his work.
On the transport side, the digitization of data improves the customer experience, which is a real challenge to retain customer loyalty in the long term. Finally, when it comes to the energy market and the process industry, data optimization is an essential tool to effectively plan energy production, reduce energy consumption, prevent waste and make the necessary transformations towards The renewable energies.
Looking at trends and developments, we see that more and more data is being exchanged within companies and factories. We estimate that the number of connected objects will increase from 25 billion in 2022 to 1 billion in 2030. Thus, efficiently digitized companies will have a clear competitive advantage in terms of predictive maintenance, reduction of production stoppages, attractive talent, optimized energy consumption . ….
To conclude, can you tell me a word about the values of the company?
Belden is a people-focused company, as evidenced by our certification Great Place to Work™ and the various initiatives taken for all employees around the world. This is also demonstrated by our CSR charter geared towards strong commitments in the areas of the environment, social issues and governance. Equal opportunities, diversity and inclusion are values that are lived daily within Belden in order to value the work and commitment of each employee.
This content was produced with SCRIBEO. The BFMBUSINESS editorial team was not involved in the production of this content.
Source: BFM TV
