Club Med, which has returned to pre-pandemic activity, starts strong in 2023

The Club Med group, pioneer of village-clubs now refocused on the high-end, recovered its pre-pandemic activity in 2022, thanks to a “strong rebound” in Europe and North America, which doubled its turnover. Last year, the business volume stood at 1.7 billion euros, doubling that of 2021 and returning to 99% of its 2019 level, Club Med specifies in a press release.

The year 2022 marked an “important step in Club Med’s strategy to upgrade” since the high-end now represents 95% of its park of towns, thanks to the opening of seven new “resorts”, underlines Henri Giscard d ‘Estaing, president of the group, quoted in the press release. Another reason for satisfaction: the prospects for the first half of 2023 are “very encouraging”, he says, thanks to a 36% increase in bookings for departures scheduled for the first half, compared to the same period last year.

Asia is still hard hit by the pandemic

In 2022, Club Med’s activity “continued and accelerated its rebound in Europe and America”, after an already strong recovery in the second half of 2021, despite the impact, which varies from country to country, of the coronavirus pandemic. Covid-19 in January and February, the group points out. Operating income stood at 98 million euros in 2022, returning to its pre-Covid level, thanks to the “excellent performance of Europe and America”, despite the maintenance of travel restrictions in Asia and the resumption of Covid -19 in China.

In France, turnover more than doubled in one year to 662 million euros, or 6% above its pre-pandemic level. As for the “Americas” area, North and South, it registered “a strong recovery” in 2022 (+89% in one year and +33% compared to 2019), benefiting from “strong demand in the United States and Canada ” , the expansion of the offer and a “very strong increase in domestic trips in Brazil”.

On the other hand, Asia continued to be hit hard by the pandemic, “despite the first signs of recovery” in the second half. Turnover remained almost half (-48%) in 2022 compared to 2019, despite a recovery in the second half.