Despite inflation, the French are still wine lovers. During the last twelve months, 21.8 million households have bought wine in supermarkets, or around 75% of the population, according to the panelist NielsenIQ who evokes “a stable figure compared to 2019”.
Standing at 9.8% in February over a year, wine price inflation, which has only increased in recent months in supermarkets, has nevertheless encouraged consumers to slightly reduce their purchases in volume. Last year, a French household bought an average of 29 liters, compared to 30 liters in 2021, 32 liters in 2020 and 31 liters in 2019.
It is not enough to save since the average consumer spending on wine has increased due to inflation by 1.6% between 2021 and 2022, up to 131 euros per household. It is also 4 euros more than the expenditure observed in 2019, before the health crisis.
3 liters less for people over 65 years of age
NielsenIQ points to significant disparities between age groups. Thus, people between the ages of 35 and 49 bought 3 liters less on average in 2022 compared to the pre-Covid period (16 liters compared to 19). The largest consumers of wine, those over 65 years of age, have reduced their purchases in the same proportion (43 liters in 2022 compared to 46 in 2019).
For their part, young people aged 50-64 bought an average of 31 liters of wine in 2022, that is, two liters less than in 2019. Finally, those under 35 only reduced their purchases by one liter, going from 11 liters on average before healing. crisis to 10 liters in 2022.
Source: BFM TV
